Sure, going out to eat is great. But sometimes you crave the simple joys of eating at home – of popping something in the oven, or tossing some burgs on the bbq. Having people over. Eating whatever you want. And sitting wherever you want. No fuss. With M&M, there really is no restaurant like home.
Agency: Cossette
ECD: Anthony Atkinson, Greg Kouts
GCD: Mario Cesareo, Sarah Rutherford
CD, AD: Adam Pickard
CD, CW: Martin Stinnissen
Producer: Tiffany Ling
Director: Gemma Warren, Steam
Editing: Calum Moore, Outsider
Audio: Berkeley
As the original home of online content, YouTube needed a way to speak to the general public about how Bill C-11 would affect their feeds, as well as the livelihoods of Canadian creators.
A selection of work created at the bespoke agency Theo (RIP). Our mission? Make Rogers more likeable.
A campaign about some of the good Rogers does for Canadians, like giving kids scholarships.
Agency: Theo
CCO: Angus Tucker
ECD: Sanya Grujicic, Mike Lee
ACD, AD: Adam Pickard
ACD, CW: Martin Stinnissen
Director: Goh Iromoto, Steam Films
Editing: Alison Gordon, Outsider
Audio: Grayson
Rather than ads about speed and price, we showed Canadians how Rogers Ignite would make life less stressful.
Agency: Theo
CCO: Angus Tucker
ECD: Sanya Grujicic, Mike Lee
ACD, AD: Adam Pickard
ACD, CW: Martin Stinnissen
CW: Hayley McOstrich
AD: Randelle Pogue
Director: Michael Clowater, Radke
Editing: Alison Gordon, John Gallagher, Outsider
To launch the service that brought all your streaming platforms together, we brought all the best shows together in a series of fun videos.
Agency: Theo
CCO: Angus Tucker
ACD, AD: Adam Pickard
ACD, CW: Martin Stinnissen
Editing: Chris Murphy, Outsider
Before Rogers Ignite, it wasn’t always easy to find the show you wanted to watch. Is it on Netflix? Or Disney? It can all feel a bit like a maze. We wanted to bring that feeling to life.
Agency: Theo
CCO: Angus Tucker
ECD: Sanya Grujicic, Mike Lee
ACD, AD: Adam Pickard
ACD, CW: Martin Stinnissen
CW: Aidan Johnston
AD: Nicole Nyholt
Director: Max Sherman, OPC
VFX: Tendril
A video series for Home Hardware sales events encouraging people to stop putting off those projects around the home.
Directors: Aircastle, Soft Citizen
Creative Direction: Mark Scott
Art Direction: Jenny Luong
To promote Canada’s first Miami Ad School location we created a series of print ads and a video about the school's philosophy: your book is a reflection of who you are, and tough criticism is what you need to make it in this business.
Art Direction: Jenny Luong
Awards: D&AD Wood Pencil, Luerzer’s Archive, Communication Arts, Applied Arts
A range of radio, TV and OOH for the paper towel brand.
Pizzas was made for sharing. And so was Boston Pizza. These spots launched the new brand platform, Gather Round.
To dramatize how smoking pot can affect your driving, this TSA released smoke between its glass panels making it difficult to read.
Art Direction: Jenny Luong
Award: Carte Blanche Gold
To announce that President’s Choice was removing all artificial flavours and colours from their products, we created a campaign around the simple idea that ‘Food is colourful enough.’
These radio spots help you picture a myriad of beautiful foods in their colourful glory.
To evolve the PC Insiders Report, we created the PC Insiders Collection - a line of expertly curated food for the holidays. The campaign included experiential, teasers, tv spots, social and digital.
For 150 years, Ontario has been a beacon of hope in a divided world, welcoming every kind of person.
This spot celebrates the stories of 5 people who made Ontario their home. It features a reimagining of the unofficial Ontario theme song, 'A Place to Stand'.
Tangerine is the bank that helps hard-working Canadians save money.
So we created "The ad that saves you money".
Hidden in our commercials was an active promo code that hard-working viewers could actually use to get cash when opening a Tangerine account.
We made this leaderboard to demonstrate the limitations of exploring nature online and to get people to go outside instead.
Award: Young Lions Bronze
The Goods is a vegan restaurant in Toronto that makes real wholesome food from scratch.
This fun graphic OOH campaign was created for their new store opening and brand positioning ‘Eat no evil’.
Art Direction: Jenny Luong
Awards: ADCC, Applied Arts
With help from Sleep Country’s sleep experts you’ll get what you need to wake up feeling rested and looking, well, like this. But when it comes to sleep that’s a really good thing.
There's an interesting story behind everything at Zulu Alpha Kilo. We created these plaques to hang around the office, over 30 ZAKtoids in all. Here are some of my favs.
Award: Summit International
This isn't a "No Aliens" or "No Astronauts" sign. It's a "No Egos" sign. It means we treat everyone who walks through our doors with respect. It's a belief we carry everywhere, from the kitchen to the boardroom. No idea is too crazy. No opinion is too small. If you're willing to share, we're willing to listen. So come on in. Your head looks just fine.
Album covers, literary classics, moments in history – these window covers serve to inspire anyone who walks through our doors. But they also serve another purpose: protecting us from sunlight. Turns out, Zuligan skin produces a higher than average concentration of vitamin D. So if you were wondering why we all look so extrordinarily happy and healthy, there's your answer.
It's always nice to have something to read at the urinal (though you probably shouldn't hold a magazine). Any kind of distraction is a welcomed departure from staring at pipe condensation and scraggily dark hairs (we can talk about this stuff, right? We're all men here.) Instead, you get to enjoy a silent, yet intellectual conversation in the comfort of your own head. Well, that's just about enough talking for one bathroom break. Enjoy the rest of your day.
Have a seat. Get comfortable. But don't even think about putting your feet up on your desk. Nothing irks the Z-man more than a pair of dirty shoes on a clean white surface. Maybe it's because he got the strap from his Grade 3 teacher, Mrs. Sutter, one too many times as a kid. All we know is he really can't stand it. So unless you're the type to scrub your soles daily, keep 'em grounded.
Okay. We admit it. Our coffee isn't the best. But catch us on a good day and our very own Italian barista might serve you an authentic Italian espresso. And if you get on Zak's good side, he might insist on taking you to The Black Canary for a cappuccino and a conversation. Come to think of it, you might just want to stick with the coffee. It is free, after all.
Look at this thing, isn't it neat? Something this large and unusual must have some sort of historical or creative significance to be hung on the wall so conspicuously. Truth is, we found it in the basement when we moved in four years ago. You have to admit. It does look pretty cool. There's something about its partially rusted nature that we find quite pleasing. Just goes to show you that true creativity can come from anywhere.
Here’s a mixed bag of stuff I’ve made.
